Web 2.0 - Social Networking - It’s All About Branding YOU!
Posted on June 18, 2008
Filed Under Social Networking |
Web 2.0 sites such as the Social Networking sites, give you the opportunity to create a relationship with people and to brand you.
I just spend the last several hours setting up my Social Networking sites:
Facebook - http://www.facebook.com/people/Charles_Burleigh/1317613793
Twitter - https://twitter.com/CharlesBurleigh
Ning - http://stayhomedads.ning.com
Why would I go through all the effort to set up these sites? Isn’t Internet Marketing all about building products and selling something?
NO!!
The key to long term success on the Web and really in any business is building a relationship with your customers.
These websites and others like them, allow you to share your life, and build a relationship with people. People are more likely to buy from people they like. It’s true.
If you go to a car lot and the salesman comes off as pushy or condescending, you’re not very likely to buy from him.
But if a mortgage broker calls you up and calmly explains how he has a long term goal of helping you improve your credit and pay down your debt, you’ll probably be more likely to purchase a mortgage through him.
The above example happened to me. As a matter of fact, I was so pleasantly surprised by the way he discussed his plan, that I told my wife I’d be a fool not to purchase a mortgage from him because it made sense and seemed like he was trying to help us!
So, take the opportunity (and time) to join some of these sites and set up your profiles. Let people know who you are, what your goals are, why you’re building a home based business, and what your life is like.
You’ll be surprised at how many true friends you’ll make if you are consistent and truthful in your follow up.
After you join, please request to be part of my network.
Comments, Questions and Criticisms are Welcomed!
– Charles Burleigh
P.S. What do you think of my new widgets in the sidebar? The Ning widget is kind of odd in that I have to explain that you have to Mouse Over in order to see the description. If you have a better way to do it, please let me know.
Related posts
Comments
2 Responses to “Web 2.0 - Social Networking - It’s All About Branding YOU!”
Leave a Reply
We DO Follow
Recommended
That’s a very good post Charles.
Your absolutely correct, business is all about relationships. You need to build a relationship with your potential customers.
And nowadays that means being transparent in your marketing, which is why social marketing sites are so great.
Joel Osborne
Hey Charles,
I’ve always told my subscribers:
Do business with PEOPLE not the Internet!
Regards,
Jeff