List Building Is All About The System!
Posted on June 27, 2008
Filed Under list building |
I’ve been quiet for a few days because I’ve been really busy getting my systems in place.
When you try to build lists, which every marketer MUST do, you need to get a system in place in order to be successful.
When I say a system I mean a flow from traffic to lead to monetization.
I’ve been spending a lot of time in online conference rooms recently and have been absorbing so much information. These conferences are hosted and moderated by 5 and 6 figure earners in Internet Marketing and the information they provide is golden.
As I mentioned in an earlier post, I’m working on a project that they handed me to complete, but I also have to get my systems in place in order for the whole process to work.
So, the first part of the system needs to be a lead capture. In order to get someone on your list, you need to offer them something of value, whether it’s an e-course or an ebook, or a membership to your site.
Once you get them on your list… wait, back up a little bit.
When they put their email address in the form and click on the Submit button (you don’t really leave the default “Submit” on the button, do you?) then you have an opportunity to provide them immediate value and make an offer. If you don’t have something on your Thank You page, then you’re missing a golden opportunity. I’ve been having great success with my Thank You page, because I offer my brand new subscriber something of great value.
You can see my latest Thank You page here.
The Bonus on that page has been doing very well for me. It is free to sign up, provides a lot of value, and has a high upgrade rate. So, I’m actually making money with that free offer. (Go ahead and sign up and test it out yourself.) 
Now, if you are using a professional autoresponder service, the new subscriber will receive a confirmation email that requires them to click a link to confirm that they really did subscribe to your newsletter list.
After they click the confirm link they are generally taken to a Confirmation Page. Again, a great opportunity to add value and make an offer.
I have just finished creating a new confirmation page for my latest (well version 2.0) of my ebook, Don’t Lose Your Shirt In Network Marketing. Go ahead and click that link and go through the opt-in to see that page. (I can’t just give you the goodie without the opt-in, can I?)
Anyway, the next step is your email series.
I’ll get into detail about your emails, and how to monetize your list quickly, another day.
It is key to follow this process so you can earn enough money quickly that you can afford to start sending more traffic to your opt-in form, and your funnel.
If you don’t have a list yet, check out the list-builder at Advertising Know How. (Notice how that page is branded with me? That actually goes to my list, then you’ll receive more list-building information in the email series.)
It’s all part of a system!
– Charles
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